Bridging the Gap between Brands & Consumers

...Making inroads everywhere





Jumbo Distribution

Our Distribution team moves more than just boxes! It participates in the full value chain, giving Consumer Electronics, Home Appliances, Mobility Devices, Smart Devices and other technology products evermore potential to service the widest possible consumer base.

One of our largest business units, Jumbo Distribution is responsible for demand creation, end to end supply chain management and providing after-market services for millions of SKUs it services for our large portfolio of well-known international brands such as Sony, Dyson, PlayStation, Casio, Lenovo, Brother, LG, du, Lava, Gree, Midea and others. It has a regional presence across UAE and OGCC countries.

Jumbo Distribution includes:

  • Sony

    Jumbo has been Sony’s exclusive distributor in a long-standing  partnership spanning more than 40 years. Jumbo has continued to provide expertise in the areas of business planning, category assortment and formulation of product ranging. It is Jumbo’s onus to manage the deploying of products, manning and training sales people and finally providing after-market support. With Jumbo’s prowess, Sony has 120+ touch points and some of the most successful product launches.
  • Appliances

    Jumbo Distribution’s appliance division covers wide range of categories and brands including Dyson, Supra, Brother, Casio, Brother and Gorenje.

    Jumbo has been distributing Dyson products for the past 9 years across the middle-east market. From inventory planning to visual merchandising to training the manpower – Jumbo with its skilled strategy had led Dyson to touch points exceeding 42 Power retailers.

    Supra has been operating for 35+ years in the UAE and has been presented with several awards. Supra has presence in Oman and Bahrain. Supra is an OEM brand which was launched in 1993 to provide Consumer Electronics and Home Appliances that boast high-quality features at value pricing for the mass market.  The UAE distribution arm touches upon 120+ Independent Retail counters and 30+ Organized retail counters. 
  • Telecom

    The telecom arm manages distribution for key phone manufacturers and telecom services including Lava and du. For du, Jumbo Distribution is responsible for touch points exceeding 400 while covering sim cards, scratch cards and other recharge services.

    Jumbo Distribution is one of the largest with an infrastructure that includes a fully automated warehousing and logistics facility with a fleet of 200+ vehicles, a state-of-the-art Service Center in Jebel Ali (largest in the region) and a 24/7 customer care operation that answers to 800JUMBO.

    Jumbo Distribution reaches all the top Key Retailers and over 5,000 Independent small and mid-segment Retailers including specialty retailers such as gas stations, stationery shops as well as groceries.

  • Gaming & Enertainment

    The Gaming & Entertainment division of Jumbo oversees distribution for leading global brands like Sony PlayStation and Activision Blizzard. We ensure reach of their products on shelves of key retailers including Virgin Megastore, Geekay Games, Sharaf DG, Emax, Dubai Duty Free, Carrefour, Lulu, Jumbo Electronics, Jackys, Jarir Book Store & Abu Dhabi Co-op to name a few. In addition, we manage marketing and influencer activities for our gaming partners as required.

    The full eco-system of PlayStation products is maintained across key retailers while also ensuring visibility as per global visual merchandising standards set by the brand. Inventory & category planning with the brand including value added bundles and promotions for the local market is a key task managed by the Gaming & Entertainment division

    As the retail distributor for Activision Blizzard, the leading publisher of major gaming titles like Call of Duty®, Crash Bandicoot™ N. Sane Trilogy, Sekiro™: Shadows Die Twice, and Spyro™ Reignited Trilogy through Activision's studios, Overwatch®, World of Warcraft®, and Diablo® III through Blizzard Entertainment. Jumbo manages product launches, placement, visual merchandising & other trade marketing activities all across UAE, Bahrain, Kuwait, Oman & Qatar.

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retailers reached



Get in touch


  • Jebel Ali Industrial Area, 2, Jebel Ali, Dubai - United Arab Emirates

  • 800 JUMBO (58626)
  • customer.care@jumbo.ae

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