Press Releases

Casio launches new digital pianos to rival the grand piano experience

  • Three different historic grand piano sound profiles
  • Newly developed AiR grand sound source and full-fledged wooden keys
  • Sound developed in collaboration with C. Bechstein, World-Class Piano Maker

Dubai, United Arab Emirates, 4 February 2016:
  Casio Middle East today announced the release of two new digital pianos. The new CELVIANO Grand Hybrid lineup, the GP-500BP and GP-300, combine the best of both digital and acoustic pianos, while delivering an experience like that of a grand piano, including the tone, keys, and playing comfort. 

The two new models bring together all the electronic musical instrument technology that Casio has developed over 35 years. Casio has developed a new AiR* Grand Sound Source that enables beautiful sound and rich reverberation just like a grand piano.

It provides the sound profiles of three grand piano styles with a long history: the Berlin Grand, which is known for its elegant clear sound and a reverberation that gives each performance rich melodic color; the Hamburg Grand, which delivers gorgeous power and strength with plenty of string resonance; and the Vienna Grand, which provides a calm and stately sound with rich bass and beautiful tones when the keys are played softly. Of the three, the Berlin Grand sound was developed in collaboration with C. Bechstein, a piano maker with more than 160 years of experience. As a result, the new models have moved beyond the realm of conventional digital pianos, demonstrating a commitment to nuanced sound creation.

Tsuneo Nagai, Managing Director, Casio Middle East says, “The piano is one of the most universally recognized instruments and has helped to produce some of the most important pieces of music in history. The CELVIANO Grand Hybrid digital pianos deliver a playing experience unlike anything previously available. Our new digital pianos blend the best in Casio technology with the rich legacy of this majestic instrument.   

“The UAE is known not only for its love of music but also for its discerning tech-savvy consumers. We are confident that with Jumbo as our distributor, we will be able to hit the right notes in this market.”

The GP-500BP and GP-300 feature a Grand Acoustic System that faithfully represents the sound of a grand piano as it emanates from above and below the soundboard. The system delivers three-dimensional sound with tonal elongation, expansion and depth.

Another feature is the Natural Grand Hammer Action Keyboard. It combines spruce wooden key material as used in C. Bechstein grand pianos, and a new unique action mechanism that delivers the right hammer movement, which has a big impact on the playing response of a grand piano. This allows the pianist to produce nuanced sound with a delicate touch that is essential for demonstrating the expressive power of the piano, while also enjoying reliable key response and supple playing comfort. 

The Casio CELVIANO Grand Hybrid 500BP and GP-300 will be available at Jumbo House and Jumbo Mall of Emirates.

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