Press Releases

Smartphones and Tablets to be Top-sellers at GITEX Shopper Spring 2015: Jumbo

  • Jumbo’s Gitex showcase to include value-added offers on all major categories such as smartphones, tablets, laptops, DSLR cameras and televisions
  • AED 4 million invested by Jumbo for this edition
  • Jumbo expects 10-15% increase in sales revenue from 2014


Dubai, UAE – 1 April, 2015:
  Jumbo Electronics, the UAE’S leading IT, telecom and consumer electronics retailer and distributor, has confirmed a variety of competitive offers and promotions featuring the latest products in the market that will be showcased at Gitex Shopper Spring 2015.

“We’re expecting a wave of excited shoppers on the lookout for new launches such as the Samsung S6 and S6 Edge, which are available for pre-orders at Gitex Shopper Spring 2015. The S6 Edge’s innovative display is bound to stir some interest. Highly anticipated products like the HTC One M9 and latest range of MacBooks are also likely do well,” says Nadeem Khanzadah, Head – Retail, Jumbo Electronics. “Even better, we’ve put together some best-value deals for shoppers who want the most out of their GITEX experience. As is our tradition at Jumbo, we’re offering a variety of promotions featuring products of great quality and there are excellent deals to be found across all categories.” 

Owing to recent high profile launches in the wearables category, Mr. Khanzadah believes sales in the segment will reach new highs this year. “Wearable technology has the potential to be the next big thing in consumer electronics, now more than ever before. The release of the Apple Watch has sparked greater interest in what used to be quite a niche category. These new developments in the market, for which brands like LG, HTC, Huawei, and Samsung are also contributing to, are drawing in tech-savvy shoppers and fashion-oriented consumers and re-shaping the product category. While the newly launched products are yet to be rolled out in this region, we expect existing wearables to draw buyers due to the buzz in the market.” 

At Gitex Shopper Spring 2015, Jumbo will be offering a host of exciting deals. On purchasing laptops, mobile phones, MacBooks or televisions, Jumbo will give shoppers a range of premium add-ons, free-of-cost, including Sennheiser headsets, Sony speakers, Ferrari bags, Seagate 500GB hard drives, Romoss power banks, selfie sticks, MicroSD cards and cardholders, among others. Customers can also avail exclusive offers on select products, where they stand a chance to receive a free iPad mini, soundbar, gift vouchers with AED5,000/- and more.  

The value of the electronics sector in the UAE is estimated to exceed US$4 billion this year, according to the Consumer Electronics Association. With smart living growing as a prime focus in this region, there is an ever-increasing demand for portable devices such as smartphones and tablets as mobility plays into shoppers’ purchasing decisions and consumers shift from traditional PC to ultra-book and multifunctional models. 

Gitex Shopper Spring is the most eagerly-awaited consumer electronics event in the region. Outcomes from the event can serve as a good predictor of upcoming local consumer trends and the performance of various product categories in the months following. “Ever since the inception of Gitex Shopper, we have partnered with the Dubai World Trade Center and have noticed how shoppers plan their technology purchases around this key event. Gitex Shopper still stands as one of the most important events for the consumer electronics sector in the regional calendar,” Mr. Khanzadah stated. 

“Our forecast for this year is positive, with a 10-15% expected growth in sales revenue compared to last year. In terms of spending growth, the consumer electronics category remains one of the strongest in the region. As innovations keep up the momentum in the industry and consumers in the Middle East readily embrace them, we can expect even more success for Gitex Shopper in the years to come,” he concluded.

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