Press Releases

Jumbo Electronics Brings Revolutionary Fitness Equipment to UAE with Power Plate Partnership

DUBAI, UAE, 01 August, 2021 – Leading technology retailer, Jumbo Electronics, has partnered with global fitness brand, Power Plate, to bring their series of body training equipment to the UAE.  Jumbo will be the first electronics retailer to sell Power Plate Products in the UAE.

Power Plate is accredited in over 120 countries spanning the genre of fitness, health, anti-aging, wellness, physiotherapy, rehabilitation, high performance, and professional athletics. The majority of professional sports teams use it as a standard training protocol, as well as coaches, trainers, scientists, doctors, and therapists.

Power Plate utilizes innovative science and technology to enhance movement through vibration for accelerated health, fitness and wellbeing. The patented, 3D vibration of Power Plate is gentle and low impact offering an efficient and effective way to achieve results.  According to the World Association of Vibration Exercise Experts the application of whole-body vibration can even help improve some of the clinical conditions of COVID-19 infected individuals as a form of non-invasive physical therapy and mitigate the inactivity-related decline of patients physical condition.[i]

Pankaj Kumar, Head of Jumbo OmniChannel Retail said: “At Jumbo we’ve worked to expand our fitness offerings as we see more consumers prefer the ease and convenience of home workout routines. A partner like Power Plate is a natural choice to support our mutual objective to bring digital innovation to fitness activities. Power Plate’s thoughtful designs and technology offer our consumers an exciting new way to achieve their health and wellness goals. We’re pleased to be the partner of choice to bring Power Plate to UAE consumers and look forward to the continued expansion of our fitness category.”

Consumers in the UAE will be able to purchase Power Plate’s innovative range of products starting this month on Jumbo’s online platform, The products include the signature vibrating plate, rollable and handheld massagers in various colours to suit any home gym aesthetic.

Nelke van Aspert, Managing Director, Power Plate, said: “This collaboration with Jumbo marks a strong return for Power Plate’s products to the UAE. As a global leader in whole body vibration, Power Plate prioritizes relationships with established players in each market we pursue. Having a premium partner like Jumbo Electronics, who leads the electronics retail segment locally, gives us the confidence that our range of products will reach the right consumers and support their fitness priorities. As we look to counteract the negative effects of sedentary living, we hope Power Plate can help consumers across the UAE revitalize their daily life and wellbeing.”



About Jumbo Group 
Established in 1974, Jumbo Electronics Co. Ltd. (Jumbo Group) is one of the oldest consumer electronics retailers in the UAE with an omnichannel retail experience. The concept offers superior experience and customized offerings on latest technology products and services, through 16 stores across the UAE as well as the ecommerce store  

Founded by the late Mr. Manu Chhabria, the Jumbo Group is a diversified business conglomerate that has established a legacy of Trust and Stability in the over 47 years of its existence. Jumbo is the strategic partner for high end premium brands like Sony, PlayStation, Dyson and Hisense appliances. Jumbo also operates franchisee stores for Sony, Dyson and DU telecom.

About Power Plate

Power Plate, for 21 years the global leader in Whole Body Vibration Training equipment, the choice of professional athletes, major health professionals, celebrities, and fitness enthusiasts around the world.

Power Plate utilizes innovative science and technology to enhance movement through vibration for accelerated health, fitness and wellbeing results to improve quality of life at any age. Using Power Plate is the innovative, timesaving and results-driven way to move better, feel better, and live better. 

Power Plate Gulf is the exclusive authorized distributor for the GCC region with head office in Dubai.

For more information about Power Plate, visit: or