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Jumbo forecasts smartphones to be highest selling category at GITEX Shopper 2017

  • Jumbo anticipates continued momentum in consumer electronics sector during GITEX  Shopper 2017
  • Smartphones and Laptops to be leading segments; expected to witness increased demand  
    iPhone 7 & 7Plus Special Edition ‘RED’ colour phone to be available in GITEX Shopper 2017 

Dubai, UAE – 27th March 2017: Jumbo Electronics, the leading OmniChannel electronics retailer in the UAE, forecasts growing demand for consumer electronics with smartphones and laptops expected to be the biggest selling category at Gitex Shopper Spring 2017.  The exhibition will take place from March 29th to April 1st at Dubai World Trade Centre, and Jumbo Electronics will once again have a major footprint at this hugely popular consumer event. GITEX Shopper is one of the most important retail events for Jumbo Electronics and the company has participated at the event since its inception. This year, Jumbo anticipates that apart from smartphones and laptops, it will be wearables and Virtual Reality that will generate the most demand and excitement among shoppers.  

The event sets the tone for the electronics sector and allows companies to plan for the rest of the year, based on technology announcements and consumer behavior trends. It is an event that remains enormously popular for shoppers from the UAE as well as the wider Middle East region and people often plan their key technology purchases around Gitex Shopper. Jumbo is eagerly anticipating the opportunity to showcase the latest and widest lineup of available electronics products in the market, along with a fabulous range of competitive offers and promotions, with discounts of up to 50% on select products. Apart from curated offers and promotions, like every year, Jumbo Electronics will be offering premium giveaways like no other retailer.

Nadeem Khanzadah, Head – OmniChannel Retail, Jumbo Group, stated that the brand has made major preparations earlier in the year to cater to a major surge in demand from a tech-savvy public who is eagerly awaiting the most innovative technology.

In terms of the technology trends at the event, he continued: “Over the past few years, smartphones with key features such as better cameras, long lasting battery life, vivid screen resolutions and software functions have been leading the market, and this trend has visibily continued into 2017. With a growing consumer preference for the best brands and technology at the lowest prices, Jumbo is committed to tailoring its product offerings at GITEX Shopper in alignment with consumer demand.

This year, the product categories that Jumbo will be focusing on are much-awaited smartphones, laptops, premium ultra large sized UHD/4K televisions, and fitness and wearable devices. Virtual Reality (VR) devices are also an extremely promising category that is gaining significant momentum and traction over the past year,” added Nadeem. 

Jumbo has been part of Gitex since its inception, and the exhibition has been a part of the brand’s strategy for several years. As a power retailer, Jumbo believes in participating at events such as Gitex Shopper that enhance the consumer electronics retail sector while providing a valuable shopping experience to customers. Last year at Gitex Shopper, Jumbo witnessed a 6% percent increase in sales compared to 2015. Despite a slowing down of the global economic environment, Jumbo expects to maintain momentum in the consumer electronics sector during this season.  

Middle East and Africa are among the fastest growing mobile markets in the world and according to Global Media Intelligence Report by eMarketer, mobile phone penetration in the UAE is forecasted to reach 82.1% in 2017. According to another recent report from IDC, laptops contribute to approximately 62% of the total PC market in the Middle East. 

Apart from the extremely popular iPhone 7 & 7Plus and Samsung Galaxy S7 Edge, in the smartphones category, Jumbo will be displaying and selling highly anticipated new models such as the Samsung A (2017) Series, Huawei Mate 9 Porsche, Huawei Mate 9 Pro, HTC U Ultra and Motorola G5.

Consumers are also looking to buy laptops that are lightweight with faster processors and more memory space. Versatility is also a popular feature that attracts buyers to have 2-in-1 laptops that can serve both as a laptop or a tablet. We will be selling the Dell XPS 2-in-1, Lenovo Yoga710 Series, Lenovo Gaming Series and the newly launched Acer VX Series. Ultrabooks have also generated enormous interest since they are both lightweight and powerful and fits perfectly with the millenial lifestyle of today, a perfect combination of performance and style.

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